BarCampMumbai - Mahesh Murthy’s talk
nirav May 13th, 2006
Mahesh Murthy is talking about online advertising, marketing and mathematics right now. Pretty interesting concepts. The idea of buying ad words for phrases that are not so common, but still relevant, is great. The money search engines make, the money an advertiser would end up paying if he choses wrong ad words, and the methods to optimize the ads. It’s a fascinating business model - at the same time a good technical challenge (to process through the tens of thousands of phrases and process the ads).
He talked also about various tactics people use for online marketing as well. The click frauds, ad sense hacks, and optimization strategies that they use.
I am now realizing why there is so much of spam around - especially the spam comments! 
This was a very interesting session - something not so tech, yet very engaging!